Consumer Mailing Lists to Target Great Customers
The marketing department at the car dealership I work at hit the nail on the head with the latest marketing campaign they did. We are getting more qualified people coming into purchase cars than ever before. They bought some consumer mailing lists and targeted just the right segments for the mailing. I dont know what their formula was but it sure worked. I am imagining they targeted people who had older cars or maybe they even had a list of people who had bought cars more frequently. It is great working here now that I know I will get such great people coming in to purchase cars.
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